Home / Guides / Sanrio characters guide
Sanrio characters
All 14 Sanrio characters tracked on Cutie Index, with figure counts and typical resale ranges.
Sanrio has been making cute characters for decades, and the same characters show up as plush, bag charms, and throw blankets on the resale market. Cutie Index tracks 38 Sanrio figures across 14 character series, and this page is the map: every character, how many figures are tracked, and the typical resale range. One note on the numbers: retail prices are not tracked for Sanrio figures in the database, so the ranges below are typical resale only.
Every Sanrio character on Cutie Index
Character, figures tracked, and typical resale range.
| Character | Figures | Typical resale |
|---|---|---|
| Badtz-Maru | 3 | $15 to $60 |
| Chococat | 3 | $25 to $60 |
| Cinnamoroll | 3 | $15 to $60 |
| Hello Kitty | 3 | $15 to $60 |
| Keroppi | 3 | $15 to $60 |
| Kuromi | 3 | $15 to $60 |
| My Melody | 3 | $15 to $60 |
| Pochacco | 3 | $15 to $60 |
| Pompompurin | 3 | $15 to $60 |
| Tuxedosam | 3 | $15 to $60 |
| Gudetama | 2 | $15 to $50 |
| Hangyodon | 2 | $15 to $50 |
| Little Twin Stars | 2 | $20 to $80 |
| Pekkle | 2 | $20 to $50 |
The highest typical resale
One character stands out at the top of the range.
Little Twin Stars has the highest typical resale of any Sanrio character here, reaching $80 at the top of its range. Across all 38 Sanrio figures, typical resale runs $15 to $80. Most characters sit in a similar band, so the character matters less than the specific figure: a bag charm and a throw blanket from the same character can have very different resale ranges. Check the figure page for the exact range before you buy or sell.
How to collect Sanrio figures
Start with the range, then buy.
Pick a character from the table and open its series page to see every figure tracked. Compare the asking price with the typical resale range before you pay, and buy at retail from Sanrio stores and authorized retailers when the design is still in stock. Fakes exist for the most popular characters, so read how to spot a fake before paying a premium. For the full Sanrio price list, see the Sanrio price guide, and for selling, see how to flip Sanrio figures.
Frequently asked questions
How many Sanrio characters does Cutie Index track?
Cutie Index tracks 14 Sanrio characters, with 38 figures between them. Each character has its own series page with every figure and its typical resale range.
Which Sanrio character has the most figures tracked?
10 characters tie at 3 figures each: Badtz-Maru, Chococat, Cinnamoroll, Hello Kitty, Keroppi, Kuromi, My Melody, Pochacco, Pompompurin, Tuxedosam. The rest have two figures each.
What is the typical resale range for Sanrio figures?
Across all 38 Sanrio figures, typical resale runs $15 to $80. Individual figures vary, so check the character table above or the figure page for the exact range.
Where can I buy Sanrio figures?
Buy at retail from Sanrio stores and authorized retailers when the design is in stock. For resale, check eBay, Mercari, and Whatnot, and compare the asking price with the typical resale range on the figure page first.