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Sanrio price guide
Retail and typical resale prices for every Sanrio figure.
Sanrio has 38 figures across 14 series. Retail runs $12 to $50 per blind box, and typical resale runs $15 to $80. Hello Kitty Bag Charm is the most valuable Sanrio figure at $15-$35, about 2.9x retail. Prices below come from recent sales and market reports, not live quotes.
Most valuable Sanrio figures
Ranked by resale markup against retail.
| Figure | Series | Rarity | Retail | Typical resale | Markup |
|---|---|---|---|---|---|
| Hello Kitty Bag Charm | Hello Kitty | Regular | $12 to $28 | $15 to $35 | 2.9x |
| Cinnamoroll Bag Charm | Cinnamoroll | Regular | $12 to $28 | $15 to $35 | 2.9x |
| My Melody Bag Charm | My Melody | Regular | $12 to $28 | $15 to $35 | 2.9x |
| Kuromi Bag Charm | Kuromi | Regular | $12 to $28 | $15 to $35 | 2.9x |
| Pompompurin Bag Charm | Pompompurin | Regular | $12 to $28 | $15 to $35 | 2.9x |
| Pochacco Bag Charm | Pochacco | Regular | $12.99 to $24 | $15 to $35 | 2.7x |
| Badtz-Maru Bag Charm | Badtz-Maru | Regular | $13.99 to $24 | $15 to $35 | 2.5x |
| Hangyodon Bag Charm | Hangyodon | Regular | $13.99 to $24 | $15 to $35 | 2.5x |
| Hello Kitty Throw Blanket | Hello Kitty | Regular | $24 to $44 | $30 to $60 | 2.5x |
| Cinnamoroll Throw Blanket | Cinnamoroll | Regular | $24 to $44 | $30 to $60 | 2.5x |
Prices by series
| Series | Figures | Retail | Typical resale |
|---|---|---|---|
| Hello Kitty | 3 | Varies | $15 to $60 |
| Cinnamoroll | 3 | Varies | $15 to $60 |
| My Melody | 3 | Varies | $15 to $60 |
| Kuromi | 3 | Varies | $15 to $60 |
| Pompompurin | 3 | Varies | $15 to $60 |
| Pochacco | 3 | Varies | $15 to $60 |
| Keroppi | 3 | Varies | $15 to $60 |
| Little Twin Stars | 2 | Varies | $20 to $80 |
| Badtz-Maru | 3 | Varies | $15 to $60 |
| Chococat | 3 | Varies | $25 to $60 |
| Hangyodon | 2 | Varies | $15 to $50 |
| Tuxedosam | 3 | Varies | $15 to $60 |
| Pekkle | 2 | Varies | $20 to $50 |
| Gudetama | 2 | Varies | $15 to $50 |
Frequently asked questions
How much is a Sanrio figure worth?
A regular Sanrio figure retails for $12 to $50 and typically resells for $15 to $80. Secret and chase figures go higher.
What is the rarest Sanrio figure?
Hello Kitty Bag Charm is the most valuable Sanrio figure, typically reselling for $15-$35.
Where can I buy Sanrio figures?
Buy at retail from official stores and authorized retailers. For resale, check eBay, Whatnot and Mercari. Every figure page on Cutie Index links to live listings and recent sales.
Do Sanrio figures hold their value?
Prices move with restocks, seasons and hype. Regular figures usually sell near retail, while secrets hold a premium as long as the series stays popular. Treat the ranges as typical, not guaranteed.