How to make money flipping Sanrio
The best Sanrio figures to flip, where to buy them, and where to sell.
Sanrio retail runs $12 to $50, and typical resale runs $15 to $60. The money is in the rare ones: secrets, special editions, limited editions, and retired lines. Regulars usually resell near retail, so the flip is the chase figure, not the common one.
Top 5 Sanrio flips
| Figure | Series | Rarity | Retail | Typical resale | ROI |
|---|---|---|---|---|---|
| Cinnamoroll Bag Charm | Cinnamoroll | Regular | $12 to $28 | $15 to $35 | +108% |
| Hello Kitty Bag Charm | Hello Kitty | Regular | $12 to $28 | $15 to $35 | +108% |
| Kuromi Bag Charm | Kuromi | Regular | $12 to $28 | $15 to $35 | +108% |
| My Melody Bag Charm | My Melody | Regular | $12 to $28 | $15 to $35 | +108% |
| Pompompurin Bag Charm | Pompompurin | Regular | $12 to $28 | $15 to $35 | +108% |
Where to buy at retail
Sanrio at sanrio.com. Official store. Plush $27 to $50, throw blankets $24 to $44, bag charms $12 to $28. Limited and seasonal pieces are the ones that resell above retail. Buy there first, before any reseller, and check the retail price on the figure page before you pay a markup.
Where to sell
eBay is the default for this category: the most buyers, and the sold data on this site comes from eBay. The fee is 13.25% plus $0.40 per order on collectibles. Mercari at 10% is the simple second choice. See the full comparison in best place to sell.
One warning before you buy anything to flip: fakes exist for every popular brand, and Labubu and Sonny Angel are the worst for it. Compare the listing photos against the official figure page here, and read how to spot a fake before you pay. A fake sells for nothing and gets your account flagged.
Frequently asked questions
What is the best Sanrio figure to flip?
Cinnamoroll Bag Charm is the best Sanrio flip right now, at +108% ROI over retail.
Where do I buy Sanrio at retail?
Sanrio at sanrio.com. Official store. Plush $27 to $50, throw blankets $24 to $44, bag charms $12 to $28. Limited and seasonal pieces are the ones that resell above retail.