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Pop Mart guide
What Pop Mart is, how its blind boxes work, and how to buy Labubu at retail without overpaying.
Pop Mart is the toy company behind Labubu and The Monsters, and Labubu is the character that turned blind boxes into a mainstream hobby. A Pop Mart blind box is a sealed box with one random figure inside, and the chase is the secret figure hidden in each series. Cutie Index tracks Labubu in depth: 88 figures across 17 series, with blind boxes retailing from $19.99 to $39.99 depending on the series.
What Pop Mart is
The company behind Labubu and The Monsters.
Pop Mart sells designer toys, and its best known format is the blind box: a sealed box from a series of figures, sold without showing which figure is inside. Labubu is its biggest character, a sharp-toothed little monster from The Monsters world, and the Labubu pendants and vinyl figures are the ones that sell out on launch day. The same company makes the other Pop Mart character lines, which are covered on the Pop Mart characters guide.
Pop Mart sells through its own stores and its app, and through authorized retailers. That matters, because the resale market is full of fakes. If a listing is far below retail or comes from a seller with no history, read how to spot a fake before you pay.
How Pop Mart blind boxes work
One sealed box, one random figure, and a secret to chase.
Each series has a fixed roster of regular figures plus, in most series, one secret figure. You buy a sealed box and open it to find out which one you got. Regular figures in a Labubu series usually run 1 in 6, 1 in 14, 1 in 9, depending on how many figures are in the series. Secret figures are much rarer, running 1 in 144, 1 in 72 in the Cutie Index data. There are 12 secret Labubu figures tracked here.
The secret is where the money is. Secret Labubu figures resold for 5 to 10 times retail at the 2025 peak. Prices have cooled hard since then, so the ranges are wide now, but a secret still sells for far more than a regular from the same series. That is also why sealed boxes of a sold-out series trade above retail: the buyer is paying for the chance at the secret. For the mechanics of sealed boxes, see how to buy blind boxes.
Labubu series tracked on Cutie Index
Every Labubu series in the database, with retail and secret counts.
| Series | Figures | Retail | Secrets |
|---|---|---|---|
| Big into Energy | 7 | $27.99 per box | 1 |
| Cat Mode On | 10 | $29.99 per box | 1 |
| Classic Series Sparkly | 2 | $19.99 per box | 1 |
| Coca-Cola | 3 | $36.99 per box | 1 |
| Dear Birds | 1 | $26.99 per box | 0 |
| Dip for Fun | 2 | $26.99 per box | 1 |
| Exciting Macaron | 7 | $27.99 per box | 1 |
| FIFA | 1 | $29.99 per box | 0 |
| Fall in Wild | 1 | $36.99 per box | 0 |
| Hair Salon | 7 | $39.99 per box | 1 |
| Have a Good Run | 1 | $36.99 per box | 0 |
| Have a Seat | 7 | $27.99 per box | 1 |
| Hello Kitty and Friends | 7 | $36.99 per box | 1 |
| Hide and Seek in Singapore | 0 | Varies | 0 |
| Pin for Love (A-M) | 15 | $19.99 per box | 1 |
| Pin for Love (N-Z) | 15 | $19.99 per box | 1 |
| Why So Serious | 2 | $36.99 per box | 1 |
How to buy Pop Mart at retail
Official channels first, resale second.
Start with the official Pop Mart stores and app, and with authorized retailers. New drops sell out fast, so the launch window is the cheapest time to buy. If a series is sold out at retail, check the typical resale range on the Labubu price guide before paying a resale price. For the full list of places to buy, see where to buy cute collectibles at retail.
Restocks and resale prices
A restock is the fastest way for a resale price to fall.
When Pop Mart restocks a series, supply goes up and resale prices come down. That is the main reason Labubu prices have cooled since the 2025 peak: demand fell and supply came back. The most common typical resale band for a regular Labubu figure in the database is $10 to $30, against retail of $19.99 to $39.99 per box, so many regulars now resell near or below what the box cost. Secrets are the exception, and even they are priced off a cooled market. Treat every range on this site as typical, not a promise, and check sold prices before you buy or sell.
Frequently asked questions
What is Pop Mart?
Pop Mart is the toy company behind Labubu and The Monsters. It sells designer toys, mostly as sealed blind boxes, through its own stores and app and through authorized retailers.
What are the odds of pulling a secret Labubu?
Secret Labubu figures run 1 in 144, 1 in 72 in the Cutie Index data, depending on the series. Regular figures usually run 1 in 6, 1 in 14, 1 in 9.
Where can I buy Pop Mart figures at retail?
Buy from official Pop Mart stores, the Pop Mart app, and authorized retailers. New drops sell out fast, and restocks happen, so check the official channels before paying a resale price.
Do Labubu figures hold their value?
Not like they did at the 2025 peak. Demand has cooled hard since then, so regular figures often resell near or below retail, while secrets still carry a premium. Check the current typical ranges on the Labubu price guide before you buy or sell.