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Labubu secret figures
Every Labubu secret, with odds, retail, and typical resale.
There are 12 Labubu secrets across 17 series. A secret is the rare pull in a blind box series: one in 72 boxes for the three vinyl plush pendant series, and one in 144 for the others. Secrets are the only Labubu figures that hold real resale value, and they are the reason people buy blind boxes by the case.
What is a Labubu secret?
One rare figure per series, hidden in the blind box run.
Each Labubu blind box series has a fixed roster of regular figures and one secret. The secret is not shown on the box lineup the same way, and the odds are printed on the box: 3 of the secrets are a 1 in 72 pull and 9 are a 1 in 144 pull. Five series have no Labubu secret: Dear Birds, Have a Good Run, Fall in Wild, FIFA, and Hide and Seek in Singapore. Their series secret belongs to a different character, or the series has no secret at all.
Every Labubu secret
Ranked by typical resale high.
| Secret | Series | Odds | Retail | Typical resale |
|---|---|---|---|---|
| Mysterious Guest | Coca-Cola | 1 in 144 | $36.99 | $130 to $200 |
| Maine Coon Kitty | Cat Mode On | 1 in 144 | $29.99 | $80 to $160 |
| Hazy Noise | Hair Salon | 1 in 144 | $39.99 | $90 to $140 |
| ! (Exclamation) | Pin for Love (N-Z) | 1 in 144 | $19.99 | $90 to $135 |
| Heart | Pin for Love (A-M) | 1 in 144 | $19.99 | $90 to $135 |
| Classic Hello Kitty | Hello Kitty and Friends | 1 in 144 | $36.99 | $60 to $130 |
| Chestnut Cocoa | Exciting Macaron | 1 in 72 | $27.99 | $40 to $110 |
| Duoduo | Have a Seat | 1 in 72 | $27.99 | $40 to $110 |
| ID | Big into Energy | 1 in 72 | $27.99 | $40 to $110 |
| Labubu (Secret) | Classic Series Sparkly | 1 in 144 | $19.99 | $40 to $110 |
| Moonlit Mask | Why So Serious | 1 in 144 | $36.99 | $40 to $110 |
| Spicy Debut | Dip for Fun | 1 in 144 | $26.99 | $40 to $110 |
The most valuable Labubu secret
Mysterious Guest, from Coca-Cola.
The Mysterious Guest secret typically resells for $130 to $200, against a retail price of $36.99. The Mysterious Guest secret was listed at S$209.90 (about $163) in Singapore in October 2026. No US sold-price audit exists, so the range is wide.
The next most valuable are the Cat Mode On secret, Maine Coon Kitty, and the Hair Salon secret, Hazy Noise. The three pendant series secrets, Chestnut Cocoa, Duoduo, and ID, share the standard secret band of $40 to $110.
How to get a secret
Blind boxes at retail, or resale at a premium.
There is no way to buy a secret directly at retail. You buy blind boxes at $27.99 for the pendant series and hope for the pull, or you buy the secret on resale for $40 to $200. Buying boxes to chase a secret is a lottery: at one in 72 odds, most boxes are regulars, and regulars typically resell for $10 to $30. If you want a specific secret, buying it on resale is cheaper than buying cases of boxes. And remember the price rule: a secret listed near retail price is almost always fake. Check Labubu vs Lafufu before you pay.
Frequently asked questions
How many Labubu secrets are there?
12 Labubu secrets across 17 series. Five series have no Labubu secret at all.
What are the odds of pulling a Labubu secret?
One in 72 boxes for the three vinyl plush pendant series, and one in 144 for the other series. 3 secrets are a 1 in 72 pull and 9 are a 1 in 144 pull.
What is the most valuable Labubu secret?
The Mysterious Guest secret from Coca-Cola, typically reselling for $130 to $200.
Can I buy a Labubu secret at retail?
No. Secrets only come from blind boxes, and no store sells a specific secret at retail. On resale, secrets typically go for $40 to $200, depending on the figure.