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Labubu vs Lafufu
A Lafufu is a fake Labubu. Here is how to tell them apart before you pay.
Labubu went from a niche designer toy to the most searched collectible on this site, and the fakes followed the hype. Collectors call the counterfeits Lafufus. They look close in a listing photo, which is the whole problem: the differences show up in the tag, the teeth, the fur, and the price.
What is a Lafufu?
An unlicensed copy, not a Pop Mart product.
A Lafufu is a counterfeit Labubu made by an unlicensed factory. It is not a Pop Mart product, it has no QR verification, and it is worth nothing on the resale market. Fakes show up most often on marketplace listings from brand new sellers with no history, and on social media sellers offering prices far below retail.
Real Labubu figures come from Pop Mart official stores, the Pop Mart app, and authorized retailers. Everything else is a gamble, and the checks below are how you settle it.
Labubu vs Lafufu: the checks, side by side
Six checks. A real Labubu passes all of them.
| Check | Real Labubu | Lafufu |
|---|---|---|
| QR code on the tag | Links to Pop Mart verification | Missing, blurry, or leads nowhere |
| Teeth | Nine teeth, neat paint, clean vinyl face | Uneven teeth, messy paint lines |
| Fur | Soft and dense | Thin and patchy |
| Clasp | Sturdy metal clasp | Flimsy clasp |
| Box printing | Crisp printing, correct spelling, Pop Mart logo | Dull colors, blurry text, spelling mistakes |
| Price | Pendant retails at $27.99 | Far below retail, or a secret at regular price |
The price test
The fastest check costs nothing.
A real Labubu pendant retails at $27.99. Regular figures typically resell for $10 to $30, and secrets typically resell for $40 to $110. If a listing is far below retail, walk away. A secret figure listed at regular price is almost always fake, because no seller gives away a figure worth several times retail.
Check the price on the figure page here before you pay. Every Labubu figure on Cutie Index shows its retail price and its typical resale range.
Where fakes come from
New sellers, social media, and prices that are too good to be true.
Most fakes come from marketplace listings by brand new sellers with no history, and from social media sellers who cannot show a receipt or a real box. A real seller can show the QR tag, the box, and the receipt. If the seller cannot show any of those, assume the figure is fake.
For the full fake-spotting guide, including Sonny Angel, read how to spot a fake.
Frequently asked questions
Is a Lafufu a real Labubu?
No. Lafufu is the nickname collectors gave to counterfeit Labubu figures. They copy the look of a real Labubu but not the quality, the QR verification, or the resale value.
Should I buy a Lafufu?
No. A fake sells for nothing and can get your account flagged on marketplaces. It will not hold value, and passing it on as real hurts the next collector too.
How much should a real Labubu cost?
A real Labubu pendant retails at $27.99. Secrets typically resell for $40 to $110. A secret listed near retail price is almost always fake.
What should I do if I bought a fake?
Contact the seller and the marketplace for a refund. Most platforms cover counterfeit items. Report the listing so other collectors do not buy the same fake, and do not resell it as real.