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Labubu keychain guide
Labubu pendants are keychains. Here is which series they are, what they cost, and how to spot a fake.
Most Labubu figures people wear are pendants: small vinyl plush figures with a metal clasp, made to clip to a bag or a set of keys. The three main pendant series retail at $27.99 per blind box, and the letter pendants are cheaper. Regulars typically resell for $10 to $30, and the pendant secrets typically resell for $40 to $110.
What is a Labubu keychain?
A pendant with a clasp, made to clip to a bag.
A Labubu keychain is a Labubu pendant: a small vinyl plush figure with a sturdy metal clasp. The clasp clips to a bag ring, a strap, or a key ring, which is how Labubu became a bag charm. The pendant series come in blind boxes, so you do not know which figure is inside until you open the box. The single-design pendants are fixed: you buy the exact figure shown.
Which Labubu series are keychains?
Nine series, all pendants.
| Series | Type | Retail | Typical resale |
|---|---|---|---|
| Exciting Macaron | Vinyl plush pendant blind box | $27.99 | $10 to $110 |
| Have a Seat | Vinyl plush pendant blind box | $27.99 | $10 to $110 |
| Big into Energy | Vinyl plush pendant blind box | $27.99 | $10 to $110 |
| Pin for Love (A-M) | Mini letter pendant blind box | $19.99 | $10 to $135 |
| Pin for Love (N-Z) | Mini letter pendant blind box | $19.99 | $10 to $135 |
| Classic Series Sparkly | Small sparkly plush pendant blind box | $19.99 | $15 to $110 |
| Fall in Wild | Single fixed-design pendant | $36.99 | $15 to $30 |
| FIFA | Single fixed-design pendant | $29.99 | $10 to $30 |
| Hide and Seek in Singapore | Single pendant | Price unverified | No figures listed yet |
How to attach a Labubu to your bag
Clip the clasp to a ring, not to thin fabric.
Open the metal clasp and clip it to a bag ring, a strap loop, or a key ring. Do not clip it to thin fabric or a zipper pull that can tear: the pendant is light, but it swings, and a weak anchor is how keychains get lost. Check the clasp regularly. A real Labubu pendant has a sturdy metal clasp; a flimsy clasp is a warning sign that the figure may be fake.
Keychain prices
Retail is $19.99 to $39.99. Resale follows the secret.
The three main pendant series retail at $27.99 per blind box. Pin for Love letter pendants retail at $19.99, and the single fixed-design pendants run $29.99 to $36.99. Regular pendants typically resell for $10 to $30, so most keychains are worth less than retail on resale. The value is in the secrets: Chestnut Cocoa, Duoduo, ID typically resell for $40 to $110.
Fake keychains
Keychains are the most faked Labubu of all.
Fake Labubu keychains, called Lafufus, are everywhere, because the keychain is the most popular form. Check the QR code on the fabric tag, the nine teeth, the dense fur, and the sturdy metal clasp. A secret listed near retail price is almost always fake. Read the full comparison in Labubu vs Lafufu and how to spot a fake before you pay.
Frequently asked questions
Are Labubu keychains the same as pendants?
Yes. Pendant is the product name: a small vinyl plush figure with a clasp for clipping to a bag. Collectors call them keychains and bag charms.
How much is a Labubu keychain?
The three main pendant series retail at $27.99 per blind box. Pin for Love letter pendants retail at $19.99.
Which Labubu keychain is the most valuable?
The three pendant series secrets, Chestnut Cocoa, Duoduo, ID, typically resell for $40 to $110.
Do fake Labubu keychains exist?
Yes, and keychains are the most faked Labubu of all. Check the QR code on the tag, the nine teeth, the fur, and the clasp, and read the Labubu vs Lafufu comparison before you pay.