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How to tell if Labubu is real
Seven checks, in order. A real Labubu passes all of them.
Fakes are everywhere, and some of them look convincing in a listing photo. The good news is that a real Labubu is consistent: same tag, same teeth, same fur, same clasp, same box. Work through the checks below before you pay, and compare the figure against its page on Cutie Index.
Start with where you bought it
The source is the first check.
Buy from Pop Mart official stores, the Pop Mart app, or authorized retailers. Marketplace listings from brand new sellers with no history are the most common source of fakes. A seller who can show a receipt, the box, and the QR tag is a much safer bet than a seller who cannot show any of them.
The seven checks
Tag, box, face, fur, clasp, and price.
1. Scan the QR code on the tag
Real Labubu pendants have a QR code on the fabric tag that links to Pop Mart verification. If the code is missing, blurry, or leads nowhere, treat the figure as fake.
2. Check the fabric tag
The tag should feel like a real woven label, not cheap printed fabric. A tag that feels thin or flimsy is a warning sign.
3. Check the box and printing
Real boxes have crisp printing, correct spelling, and the Pop Mart logo. Fakes often have dull colors, blurry text, or spelling mistakes on the box.
4. Look at the face
A real Labubu has a clean vinyl face, nine teeth, and neat paint. Fakes often have messy paint lines, uneven teeth, or a strong plastic smell.
5. Feel the fur
Real pendants have soft, dense fur. Thin, patchy fur is a warning sign.
6. Check the clasp
Real pendants have a sturdy metal clasp. A flimsy clasp is a warning sign.
7. Check the price
A real Labubu pendant retails at $27.99, and secrets typically resell for $40 to $110. If the price is far below retail, walk away. A secret figure listed at regular price is almost always fake.
Check the price against the database
Know the retail price before you pay a markup.
| Series | Retail | Typical resale |
|---|---|---|
| Exciting Macaron | $27.99 | $10 to $110 |
| Have a Seat | $27.99 | $10 to $110 |
| Big into Energy | $27.99 | $10 to $110 |
| Pin for Love (A-M) | $19.99 | $10 to $135 |
| Pin for Love (N-Z) | $19.99 | $10 to $135 |
| Coca-Cola | $36.99 | $30 to $200 |
| Hair Salon | $39.99 | $25 to $140 |
| Cat Mode On | $29.99 | $25 to $160 |
What to do if you already bought one
Compare, refund, report, and do not pass it on as real.
Compare the figure against its page on Cutie Index: the photo, the colors, and the price. If it fails the checks, contact the seller and the marketplace for a refund. Most platforms cover counterfeit items. Report the listing so other collectors do not buy the same fake, and do not resell it as real. For the full fake-spotting guide, read how to spot a fake and the Labubu vs Lafufu comparison.
Frequently asked questions
Does every real Labubu have a QR code?
Real Labubu pendants have a QR code on the fabric tag that links to Pop Mart verification. If the code is missing, blurry, or leads nowhere, treat the figure as fake.
How many teeth does a real Labubu have?
Nine. A real Labubu has a clean vinyl face, nine teeth, and neat paint. Fakes often have messy paint lines or uneven teeth.
Can a fake Labubu have a QR code?
Sometimes, but it does not verify. A fake code is often blurry, printed badly, or leads to a dead page. A code that does not resolve to Pop Mart verification is a fail, not a pass.
Where is the safest place to buy a Labubu?
Pop Mart official stores, the Pop Mart app, and authorized retailers. Marketplace listings from brand new sellers with no history are the most common source of fakes.