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How much is a Labubu?
Retail is $19.99 to $39.99. Resale is a different story.
The short answer: a Labubu blind box retails from $19.99 to $39.99 depending on the series. On resale, most regular figures typically go for $10 to $30, and secrets typically go for $40 to $110. The most expensive Labubu of all, the Mysterious Guest secret, typically resells for $130 to $200.
Price by series
Every series, with retail and typical resale.
| Series | Retail | Typical resale |
|---|---|---|
| Classic Series Sparkly | $19.99 | $15 to $110 |
| Pin for Love (A-M) | $19.99 | $10 to $135 |
| Pin for Love (N-Z) | $19.99 | $10 to $135 |
| Dear Birds | $26.99 | $10 to $30 |
| Dip for Fun | $26.99 | $10 to $110 |
| Big into Energy | $27.99 | $10 to $110 |
| Exciting Macaron | $27.99 | $10 to $110 |
| Have a Seat | $27.99 | $10 to $110 |
| Cat Mode On | $29.99 | $25 to $160 |
| FIFA | $29.99 | $10 to $30 |
| Coca-Cola | $36.99 | $30 to $200 |
| Fall in Wild | $36.99 | $15 to $30 |
| Have a Good Run | $36.99 | $50 to $100 |
| Hello Kitty and Friends | $36.99 | $20 to $130 |
| Why So Serious | $36.99 | $10 to $110 |
| Hair Salon | $39.99 | $25 to $140 |
| Hide and Seek in Singapore | Price unverified | No resale data yet |
Price tiers at retail
Same character, different price, depending on the series.
$19.99: Classic Series Sparkly, Pin for Love (A-M), Pin for Love (N-Z)
$26.99: Dear Birds, Dip for Fun
$27.99: Big into Energy, Exciting Macaron, Have a Seat
$29.99: Cat Mode On, FIFA
$36.99: Coca-Cola, Fall in Wild, Have a Good Run, Hello Kitty and Friends, Why So Serious
$39.99: Hair Salon
The Hide and Seek in Singapore series is not in the list above: it is a Singapore-exclusive single pendant, and its retail price is unverified.
Why prices vary
Series, rarity, condition, restocks, and hype.
Four things move a Labubu price. First, the series: a Hair Salon box retails at $39.99 and a Pin for Love box at $19.99. Second, rarity: secrets are a 1 in 72 or 1 in 144 pull, so they carry the premium, while regulars are common. Third, condition: a sealed box trades higher than an opened figure. Fourth, restocks and hype: prices move with restocks, seasons, and hype, so a restock pushes resale down and a sold-out series pushes it up.
Retail vs resale
Buy at retail when you can. Resale is for the specific figure.
Retail is the cheapest way to get a Labubu, when the series is still in stock. Resale is the only way to get a specific figure, because blind boxes are random. That is why regulars often sell below retail on resale: 35 of the 76 regulars sell for less than retail at their typical resale midpoint. The flip only works on secrets, and even there the ranges are wide. See 5 Labubu figures actually worth money for the ones that hold value, and where to buy Labubu for the safest places to pay.
The 2025 peak vs now
Prices cooled hard from the peak.
Secret Labubu figures resold for 5 to 10 times retail at the 2025 peak. Prices have cooled hard since then, so ranges are wide. The top secret today, Mysterious Guest, typically resells for $130 to $200, which is still several times its $36.99 retail price, but far below peak multiples. Do not pay peak prices for a cooled market.
Frequently asked questions
How much is a Labubu at retail?
Retail runs $19.99 to $39.99 by series. The three vinyl plush pendant series are $27.99, Pin for Love is $19.99, and Hair Salon is $39.99.
How much is a Labubu secret worth?
Secrets typically resell for $40 to $110, with the most valuable, Mysterious Guest, at $130 to $200.
Why is my Labubu worth less than retail?
Supply. 35 of the 76 regulars sell for less than retail at their typical resale midpoint, because Pop Mart made millions of them. Regulars are for collecting, not flipping.
Do Labubu prices change?
Yes. Prices move with restocks, seasons, and hype. A restock pushes resale down, and a sold-out series pushes it up. Treat the ranges on this page as typical, not guaranteed.