! (Exclamation)
Retail $19.99 / Typically resells $90 to $135
A secret from Pin for Love (N-Z). Retail $19.99, typically resells $90 to $135, a 463% return over retail.
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5 Labubu figures actually worth money
Only the secrets hold real value. The rest sell for less than retail.
Labubu is the most searched collectible on this site, but only the secrets are worth real money. The five below are the secrets with the highest return over retail. The regular figures are a different story: 35 of the 76 sell for less than their $27.99 retail price on the secondary market.
Heart
Retail $19.99 / Typically resells $90 to $135
A secret from Pin for Love (A-M). Retail $19.99, typically resells $90 to $135, a 463% return over retail.
Mysterious Guest
Retail $36.99 / Typically resells $130 to $200
A secret from Coca-Cola. Retail $36.99, typically resells $130 to $200, a 346% return over retail.
Maine Coon Kitty
Retail $29.99 / Typically resells $80 to $160
A secret from Cat Mode On. Retail $29.99, typically resells $80 to $160, a 300% return over retail.
Labubu (Secret)
Retail $19.99 / Typically resells $40 to $110
A secret from Classic Series Sparkly. Retail $19.99, typically resells $40 to $110, a 275% return over retail.
35 of the 76 Labubu regulars sell for less than retail
Labubu made the headlines, but the regular figures are common: Pop Mart made millions of them. Their typical resale midpoint sits below the $27.99 retail price. These 15 are the first of the 35. They are for collecting, not flipping.
| Figure | Retail | Typical resale |
|---|---|---|
| After Rain | $39.99 | $25 to $50 |
| Baba | $27.99 | $10 to $30 |
| Blue Prelude | $39.99 | $25 to $50 |
| Born Rebel | $39.99 | $25 to $50 |
| Cinnamoroll | $36.99 | $20 to $45 |
| Coastal Vibes | $39.99 | $25 to $50 |
| Crabsolutely Welcome | $26.99 | $10 to $30 |
| Dada | $27.99 | $10 to $30 |
| Denim Overalls | $36.99 | $15 to $30 |
| Dive into Love | $26.99 | $10 to $30 |
| Green Grape | $27.99 | $10 to $30 |
| Happiness | $27.99 | $10 to $30 |
| Hehe | $27.99 | $10 to $30 |
| Hello Kitty | $36.99 | $20 to $45 |
| Hope | $27.99 | $10 to $30 |
Frequently asked questions
Which Labubu should I buy to flip?
The secrets. Heart and Exclamation lead at about +463% over retail. The regulars are for collecting, not flipping.
Why do Labubu regulars sell below retail?
Supply. Pop Mart made millions of the regular figures, so they are easy to find. The secrets are a rare pull, so they hold value.
Is Labubu still worth buying?
As a collectible, yes. As a flip, only the secrets. Buy the regulars because you like them, not because you expect a return.