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The toy collection outperforming the stock market this year

Ten blind boxes, $122.24 at retail, worth $2,345 at typical resale. The S&P 500 is up 10.73%.

Ten blind boxes cost $122.24 at retail. At typical resale prices they are worth $2,345. The S&P 500 is up 10.73% this year. The toys are up 1,818%. This page shows the math, and the catch.

The comparison

The basket is the ten highest-return figures on this site. Bought at retail, they cost $122.24. At typical resale prices they are worth $2,345, or $2,030.29 after eBay fees. The same $122.24 in the S&P 500 at the start of 2026 would be worth $135.36 on price alone, or $136.54 with dividends reinvested. The toy basket's return is about 169 times the index's.

CollectionCostWorth nowReturn
Toy collection (before fees)$122.24$2,345+1,818%
Toy collection (after eBay fees)$122.24$2,030.29+1,561%
S&P 500 (price)$122.24$135.36+10.7%
S&P 500 (with dividends)$122.24$136.54+11.7%

S&P 500 figures as of October 30, 2026: +10.73% on price (Morningstar, Seeking Alpha, topstocksytd.com), +11.7% with dividends reinvested (ChartRow). Toy figures from this site's resale data, same date.

#1
Mickey Mouse (Limited Edition) Series 10 Disney Doorables

Mickey Mouse (Limited Edition)

Disney Doorables / Series 10 / Limited Edition

Retail $11.99 / Typically resells $400 to $1,500

An $11.99 blind box that typically resells for $400 to $1,500. That is about 7,823% over retail.

#2
Big Hamburger Snack Series Sonny Angel

Big Hamburger

Sonny Angel / Snack Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#3
Dinner Rabbit Christmas Dinner Series Sonny Angel

Dinner Rabbit

Sonny Angel / Christmas Dinner Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#4
Dinner Robby Angel Christmas Dinner Series Sonny Angel

Dinner Robby Angel

Sonny Angel / Christmas Dinner Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#5
Dino Hatchling Dinosaur Series Sonny Angel

Dino Hatchling

Sonny Angel / Dinosaur Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#6
Flamingo Robby Angel Summer Vacation Series Sonny Angel

Flamingo Robby Angel

Sonny Angel / Summer Vacation Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#7
Ghost Pumpkin Patch Series Sonny Angel

Ghost

Sonny Angel / Pumpkin Patch Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#8
Raincoat Rabbit I Love Rainy Day Series Sonny Angel

Raincoat Rabbit

Sonny Angel / I Love Rainy Day Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#9
Raincoat Robby Angel I Love Rainy Day Series Sonny Angel

Raincoat Robby Angel

Sonny Angel / I Love Rainy Day Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

#10
Reindeer Robby Angel Santa's Little Helper Series Sonny Angel

Reindeer Robby Angel

Sonny Angel / Santa's Little Helper Series / Secret

Retail $12.25 / Typically resells $60 to $250

An $12.25 blind box that typically resells for $60 to $250. That is about 1,165% over retail.

The catch

First, different clocks. The toy return is a point-in-time markup, not a 2026 return. The premiums built up over the figures' lives, while the S&P 500 number is strictly January 1 to October 30, 2026.

Second, you cannot buy this basket at retail. The nine Sonny Angel secrets are 1-in-144 pulls. Expecting to pull all nine would take about 1,296 boxes and about $15,876, not $122.24, and the Mickey is sold out at retail anyway. The $122.24 assumes you pulled the chase figure from every box.

Third, the Sonny numbers are a band. The $60 to $250 typical resale range is an estimate, not per-figure sold data: only 8 of the 41 Sonny secrets have real eBay sold medians.

Fourth, it is illiquid and concentrated. Ten figures, and the Mickey alone is about 40% of the basket's value. There are no dividends, and eBay takes 13.25% plus $0.40 per sale.

Fifth, prices move. Labubu regulars already sell below their $27.99 retail price, and demand for a character can fade fast. Even the best S&P 500 stock of 2026, Moderna at +651.85%, trails this toy basket, which says more about how extreme the basket is than about toys as an investment. This is a fun comparison, not advice.

Frequently asked questions

Is this a real investment strategy?

No. It is a fun comparison, not advice. The return is what the figures are worth now if you already own them, not a return you can buy at retail. The S&P 500 is liquid, diversified, and pays dividends. Ten plastic figures are none of those things.

What would $122.24 in the S&P 500 be worth now?

About $135.36 on price alone, or about $136.54 with dividends reinvested, as of October 30, 2026. The toy basket is worth $2,345 at typical resale, or $2,030.29 after eBay fees.

Could the toys lose value?

Yes. Labubu regulars already sell below their $27.99 retail price, and demand for a character can fade fast. The resale premium is not guaranteed.