Mysterious Guest
Retail $36.99 / Typically resells $130 to $200
A secret from Coca-Cola. Retail $36.99, typically resells $130 to $200. Pull odds: 1 in 144. That is about 346% over retail.
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Most expensive Labubu figures
The ten Labubu figures worth the most, all secrets.
Labubu has 88 figures tracked on this site, but only the 12 secrets hold real money. The ten below are ranked by typical resale high, and every one of them is a secret pull. Prices are typical resale ranges from recent sales, not live quotes.
Maine Coon Kitty
Retail $29.99 / Typically resells $80 to $160
A secret from Cat Mode On. Retail $29.99, typically resells $80 to $160. Pull odds: 1 in 144. That is about 300% over retail.
Hazy Noise
Retail $39.99 / Typically resells $90 to $140
A secret from Hair Salon. Retail $39.99, typically resells $90 to $140. Pull odds: 1 in 144. That is about 188% over retail.
! (Exclamation)
Retail $19.99 / Typically resells $90 to $135
A secret from Pin for Love (N-Z). Retail $19.99, typically resells $90 to $135. Pull odds: 1 in 144. That is about 463% over retail.
Heart
Retail $19.99 / Typically resells $90 to $135
A secret from Pin for Love (A-M). Retail $19.99, typically resells $90 to $135. Pull odds: 1 in 144. That is about 463% over retail.
Classic Hello Kitty
Retail $36.99 / Typically resells $60 to $130
A secret from Hello Kitty and Friends. Retail $36.99, typically resells $60 to $130. Pull odds: 1 in 144. That is about 157% over retail.
Chestnut Cocoa
Retail $27.99 / Typically resells $40 to $110
A secret from Exciting Macaron. Retail $27.99, typically resells $40 to $110. Pull odds: 1 in 72. That is about 168% over retail.
Duoduo
Retail $27.99 / Typically resells $40 to $110
A secret from Have a Seat. Retail $27.99, typically resells $40 to $110. Pull odds: 1 in 72. That is about 168% over retail.
ID
Retail $27.99 / Typically resells $40 to $110
A secret from Big into Energy. Retail $27.99, typically resells $40 to $110. Pull odds: 1 in 72. That is about 168% over retail.
Labubu (Secret)
Retail $19.99 / Typically resells $40 to $110
A secret from Classic Series Sparkly. Retail $19.99, typically resells $40 to $110. Pull odds: 1 in 144. That is about 275% over retail.
Why only secrets top this list
Regulars are common. Secrets are the chase.
Pop Mart made millions of the regular figures, so 35 of the 76 regulars sell for less than retail at their typical resale midpoint. The secrets are a rare pull, one in 72 boxes for the pendant series and one in 144 for the others, so they hold a premium as long as the series stays popular. The most valuable regular is Happy Family, which typically resells for up to $100.
Prices cooled from the 2025 peak
The peak is over. The ranges below are the cooler market.
Secret Labubu figures resold for 5 to 10 times retail at the 2025 peak. Prices have cooled hard since then, so ranges are wide. The Mysterious Guest secret at the top of this list was listed at S$209.90 (about $163) in Singapore in October 2026, and no US sold-price audit exists, so its range is wide. Treat every range here as typical, not guaranteed.
Frequently asked questions
What is the most expensive Labubu?
The Mysterious Guest secret from Coca-Cola, typically reselling for $130 to $200.
Why are Labubu secrets so expensive?
Rarity plus sold out. Secrets are a 1 in 72 pull for the pendant series and a 1 in 144 pull for the others, the series sell out, and collectors pay a premium for the one figure they are missing.
Are Labubu prices still going up?
No. Prices cooled hard from the 2025 peak, when secrets resold for 5 to 10 times retail. The ranges on this page are the cooler market, and they are wide because sales are thin.
Which Labubu regular is worth the most?
Happy Family from Have a Good Run, typically reselling for up to $100. Even the best regular is far behind the cheapest secret.