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Gudetama price guide
Retail and typical resale prices for every Gudetama figure.
Gudetama is the lazy egg yolk from Sanrio, and his deadpan merch has a loyal following. The two Gudetama items tracked here are the classic plush and the bag charm. Gudetama has 2 figures tracked on Cutie Index. Retail varies by product, and typical resale runs $15 to $50. Gudetama Bag Charm is the most valuable at $15-$35, about 2.3x retail. Prices below come from recent sales and market reports, not live quotes.
Every Gudetama figure
Ranked by resale markup against retail.
| Figure | Rarity | Retail | Typical resale | Markup |
|---|---|---|---|---|
| Gudetama Bag Charm | Regular | $14.99 to $14.99 | $15 to $35 | 2.3x |
| Gudetama Classic Plush | Regular | $28 to $28 | $25 to $50 | 1.8x |
Frequently asked questions
How much is a Gudetama figure worth?
A Gudetama figure typically resells for $15 to $50. Retail varies by product. Secrets and chase figures go higher.
What is the rarest Gudetama figure?
Gudetama Bag Charm is the most valuable Gudetama figure, typically reselling for $15-$35.
Where can I buy Gudetama figures?
Buy at retail from official stores and authorized retailers. For resale, check eBay, Whatnot and Mercari. Every figure page on Cutie Index links to live listings and recent sales.
Do Gudetama figures hold their value?
Prices move with restocks, seasons and hype. Regular figures usually sell near retail, while secrets hold a premium as long as the series stays popular. Treat the ranges as typical, not guaranteed.